Sustainable Agriculture: How Naqqar Group Supports Farmers and the Environment
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Introduction
As the world faces climate change and dwindling natural resources, sustainable agriculture in Jordan has become a national priority. Farmers are now seeking smarter, eco-friendly ways to grow more food while conserving water and protecting the soil.
For over four decades, Naqqar Group has been at the forefront of this transformation—empowering farmers with technologies and training that make agriculture both profitable and environmentally responsible.
“True sustainability means feeding people today without compromising tomorrow’s resources.”
Understanding Sustainable Agriculture
Sustainable agriculture refers to farming practices that meet society’s food and textile needs without damaging the environment or depleting resources for future generations. It emphasizes balance—between productivity, resource efficiency, and ecological protection.
- Environmental sustainability: minimizing water waste, reducing pollution, and improving soil health.
- Economic sustainability: increasing farm profitability through efficient use of resources.
- Social sustainability: empowering rural communities and supporting fair labor practices.
Challenges in Jordan’s Agricultural Sector
Jordan’s agricultural landscape faces multiple challenges—limited rainfall, rising temperatures, and poor soil fertility. The FAO identifies Jordan as one of the most water-stressed countries in the world, with agriculture accounting for nearly half of total freshwater use.
Traditional irrigation methods, like surface flooding, lead to high evaporation losses and uneven crop yields. In addition, the overuse of fertilizers and pesticides harms biodiversity and long-term soil productivity.
To address these challenges, Jordanian companies and organizations have been promoting modern irrigation systems and smart farming solutions—areas where Naqqar Group has been a consistent national leader.
Naqqar Group’s Commitment to Sustainable Agriculture
Established in 1980, Naqqar Group pioneered drip irrigation systems in Jordan, promoting efficient water use and sustainable agricultural growth. The company’s mission extends beyond manufacturing—it focuses on empowering farmers through innovation, education, and long-term support.
By designing systems that deliver water precisely to plant roots, Naqqar Group helps reduce water loss by up to 50% while enhancing soil fertility and crop health. This commitment aligns with Jordan’s national efforts to achieve agricultural sustainability and combat climate challenges.
The group also partners with USAID, the Queen Rania Foundation, and local universities to introduce farmers to sustainable irrigation technologies and green production methods.
Key Projects & Real-World Applications
Naqqar Group’s sustainable solutions have been successfully applied across various regions in Jordan:
- Agave Afforestation Project (Qatrana): Using drip irrigation to cultivate aloe vera and agave plants, transforming desert areas into productive lands.
- Mafraq Afforestation Initiative: Integrating sprinkler and drip systems along Jaber Road to rehabilitate agricultural corridors.
- Al-Wala Dam Irrigation Project: Implementing hybrid irrigation networks that enhance water delivery efficiency while maintaining ecosystem stability.
Each project demonstrates how sustainable agriculture practices can boost productivity while reducing the environmental footprint of farming.
Innovation, Training & Environmental Impact
Sustainability goes beyond technology—it’s about building knowledge. Naqqar Group regularly conducts workshops and training sessions for farmers, technicians, and engineers on:
- Water-efficient irrigation techniques.
- Fertigation and nutrient management.
- Eco-friendly farming methods and soil conservation.
- Use of solar-powered pumps and smart control systems.
By educating farmers on how to maintain their systems, the company ensures long-term environmental and economic resilience. These efforts directly support the United Nations Environment Programme (UNEP) goals for a greener economy.
The Future of Green Agriculture in Jordan
The future of sustainable agriculture in Jordan lies in digital transformation—combining IoT-based irrigation, renewable energy, and advanced data analytics. Naqqar Group is investing in these emerging technologies to further improve water management and reduce carbon emissions across agricultural operations.
As global demand for food increases, Jordan’s commitment to sustainability—driven by innovators like Naqqar Group—sets an example for the entire Middle East region.
FAQ
What makes agriculture sustainable?
It balances productivity with environmental responsibility, ensuring that future generations can continue to grow food without harming natural resources.
How does Naqqar Group promote sustainability?
Through efficient irrigation systems, eco-friendly technologies, and farmer education programs that emphasize water and soil conservation.
Can sustainable agriculture be profitable?
Yes. Efficient use of water, energy, and fertilizers reduces costs while improving yields—benefiting both farmers and the planet.
Conclusion & Call to Action
Sustainable agriculture in Jordan is not a distant goal—it’s a living reality shaped by companies like Naqqar Group. By uniting innovation, education, and responsibility, Naqqar Group helps ensure that farming remains viable, green, and future-ready.
Join the movement toward sustainability. Explore Naqqar Group’s products and discover how modern irrigation can make your farm more efficient and eco-friendly.
